Glade Something Smells Advertising Campaign

Let’s be honest, life can stink. We don’t always have time to make sure the trash has been taken out or that we’ve washed our gym clothes and that can cause a stinky situation. We don’t promote lying but in the Something Smells Campaign, we do take the smelliest items in your home and mask the smell with cheeky copy. Glade keeps your secret so that your life doesn’t stink (even when your gym bag does).

Throughout this campaign, patterns and bright gradients, created in Adobe Photoshop, help the consumer imagine the scents they could have masking the smells in their own home.