Gibson Father’s Day Fest

Whether you’re listening to the live music, eating delicious food from the food trucks, or crafting your own guitar pick, Gibson’s Fathers Day Fest is a one-of-a-kind experience that will take you back to days you long for from your younger years. This campaign included a guitar pick design bar where you can choose the color and design printed on your own pack of guitar picks. Also included was a branded backdrop for the concert area, merch, wayfinders to guide you to the food trucks, and gifs to share with your loved ones. 

The typography in this experiential campaign was created by hand carved potatoes that were then dipped in acrylic paint and stamped onto paper. They were then pulled into Adobe Illustrator for quality control and then manipulated into their final form in Adobe Photoshop. Other illustrations, such as the guitar and food truck illustrations, were created in Adobe Fresco and Adobe Illustrator