Shark Trust #StartKissing Advertising Campaign

Thanks to the movie industry, sharks are portrayed as vicious animals out for blood when they really are just like any other animal. Because of this, Shark Trust launched the Stop Finning Start Kissing Campaign this Valentines Day at aquariums around the country. The goal is to help break the stigma that sharks are aggressive and unlovable and to help put an end to shark finning. The cute and friendly illustrations make the advertisements appealing to the younger generation while the copy appeals to the older generation, where they can learn and educate while also donating by using the hashtag #startkissing to help put an end to shark finning. 

Simple illustrations made in Adobe Illustrator are used to create the stars of the show, while the typography lightens the mood of the deep topic, making it well received by each target audience.